School of Thought
SOT_Client_Banners(eBay2).jpg

eBay

Conversion rates doubled and the cost-per-acquisition dropped by more than a third. Even better, thousands of pets found new homes, in time for the holidays. 

On December 2nd, eBay Classifieds came to us with an urgent ask: help them dramatically improve listings and sales—in time for the holidays.

Given Craigslist’s dominance in the space, we knew that this was going to be a heavy lift. Our solution was to highlight content that isn’t available on Craigslist: rescue animals.

In days, we launched a digital campaign that presented eBay Classifieds as the trusted place to post and adopt local pets.

Just another Christmas miracle here at School of Thought.

"Cat Decoration" banner

Doggy Snow Angel Banner