School of Thought
SOT_Client_Banners(Intrepid4).jpg

Intrepid Travel

We positioned Intrepid as a brand on a mission: give Americans more time off.

How does an Australian company known for adventure travel get Americans to vacation more—and differently?

Our research revealed that American audiences want to travel more, but feel constrained by a culture that limits vacation time.

Our integrated campaign showed how Intrepid’s small group travel makes it possible to fully experience all that a country has to offer, and at an affordable price.

Intrepid1.png
Intrepid2.png
intrepid3.jpg
Intrepid4.png

The Difference is Intrepid