School of Thought
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Oh, do we have thoughts

Posts in Culture
Be Better Than Rainbow-Washing

If people desperately want that rainbow-trimmed designer jacket, it’ll be flying off of the shelves, regardless of whether or not proceeds are going to the right places. But circumventing your audience’s values is a short-term play for short-term profit. If you want loyalty, you have to earn it with more than slapping a rainbow on your logo.

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