School of Thought

Oh, do we have thoughts

Send in the Drones

We spent the afternoon at the College of San Mateo, grabbing some aerial shots of the campus for an upcoming campaign. We got some nice snaps of the grounds and also learned a few things about the college while we were there.

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Deconstructing our vision (eye chart included)

Everyone wants a good agency. But there’s a larger question: who’s it good for?

Many of us have worked at some remarkably creative shops. The work product was rewarding, but life for the rank and file came at a high price. Every Friday, word would come down from on hight: you were expected this weekend. The account people ran scared. And divorce rates skyrocketed.

Elsewhere, account-driven shops are either focused on profitability or happy to let the client dictate the creative. This leads to a short-term win: while the client got to (literally) direct, the campaigns will almost certainly underperform, and then nobody’s happy.

The point is, nobody’s gotten it right, to date—profit has come at the expense of quality, or people have come at the expense of the clients or the agency’s leadership.

It’s like a dysfunctional circle of life.

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Tom Geary
Empowering Black Actuaries

At School of Thought, we feel a major part of any company is to offer up fresh perspectives that help their business stay progressive and effectual in our modern society. Bringing on staff with varied personal histories and atypical viewpoints will only further help to stay relevant and prosperous going forward.

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For a Stronger Brand, Find a "Black Hat"

As I sit here typing this, Mark Zuckerberg is mea-culping live on CNN about Facebook’s privacy breaches. In parallel, our good friends (forgive the sarcasm) in Russia are endorsing their candidates for the 2018 U.S. elections. Not to mention, the credit reporting agency Equifax has—well, the kimono isn’t just open, it’s gone.

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MTV Cribs: Montage Health

We knew Cribs viewers would be impressed we were there working on a campaign to promote healthier habits throughout Monterey County. They’d also be psyched to find our fridge teeming with zero calorie beverages, probiotic yogurt, and a very much still-functioning Brita filtration system.

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