We didn’t even have a name when we opened the agency (having won a pitch.)
But we had a vision: could we create a place where good people could work with good people to do great things?
That last bit can be a little challenging when it comes to marketing. Tom’s Dad loved Velveeta cheese, but the new and improved Velveeta…is it really that new and improved? The point is, ten years ago, when we happened into doing a campaign for the City of San Francisco on recycling and composting, everyone felt really excited about work. (Relative to work, we mean.)
Ever since then, we’ve brought what we have learned across > 100 brands—including things like behavioral science—to categories sorely in need of fresh thinking. We invented a campaign from scratch called the Switch is On that rolled out across California to widespread acclaim (and > 40% awareness). Energy Upgrade California spends more than $20 MM a year; we had 1/30th of that budget.
Since then, we’ve worked with more than a dozen cities and utilities on sustainability campaigns; all were the most successful our clients have ever run.
About the name? It took us 305 tries. Most of them were terrible. But this one fits.
What Our Clients Think.
“They are a year ahead of anyone else when it comes to electrification…“
“You never get the B-team and they are never Yes Men.“
“School of Thought helped us build consensus across a diverse coalition, and has worked tirelessly to create positive change in California. School of Thought’s work is exceptional. Clients can expect a responsive, creative partner that goes the extra mile.“
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"You and your team should be very proud of the excellent work done. In my 30 years at this gig, I can honestly say your agency’s work is among the best I’ve ever seen."
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"I have truly enjoyed working with School of Thought on our ad campaigns. They have a never-ending supply of creative approaches to address complex topics that educate and inform our audience."
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"SOT is scrappy and nimble— you expect that from a small shop. What’s perhaps surprising is the caliber of their brand strategy and creative. Fortune 50 on down, these guys will deliver."
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