Mobile World Congress and CeBit are two of the world’s largest tradeshows. The Cisco WebEx team wanted us to help them to steal the show—without a booth, across the globe, in four weeks.
We came up with the solve: #WebexToTheRescue.
Our intrepid personal assistants hit the floors, equipped with everything to help attendees survive the shows: aspirin, blister pads, snacks, phone chargers, restaurant reccos—you name it.
Our campaign gave attendees a hand while demonstrating WebEx’s brand promise: giving business a leg up. In return, we asked for a mention in social media.
2 million organic engagements, organically. The most successful marketing activation in Cisco history. To the rescue, indeed.
.png)
.png)
