Clean Power Alliance is another community utility that hired us after our successes in the category. One of the challenges with these community utilities is that the switch from main utility (like Southern California Edison) to CPA happened quietly, via a legislative action. So the vast majority of customers don’t even know that CPA exists or is their electricity supplier.
This, in part, is why their brand awareness is 4%. Or was, before we developed this engaging, memorable campaign.
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