San Jose Is Thoughtful
Our Understanding of the Opportunity
The challenge is not simply to communicate. It is to make the message relevant, human, and actionable for the people of San Jose.
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How We’d Approach It
A collaborative process that turns audience insight into thoughtful creative work and measurable results.
- 01Research
Understand the audience, behaviors, barriers, and cultural context.
- 02Strategy
Define the campaign direction, messaging, channels, and success metrics.
- 03Creative Development
Develop concepts, visual direction, content, and campaign materials.
- 04Activation & Optimization
Launch the work, monitor performance, and refine it based on results.
Our Work
Very few people are passionate about clean energy or sustainability. And nobody gets out of bed to look at advertising. But a Stanford PhD in behavioral science recently told us that she'd never seen more effective campaign work.
Getting Attention. Making the issues accessible. And then driving action. This is what we do, at School of Thought.
Selected Video Work
A selection of video work showcasing our approach, storytelling, and campaign execution.
What Our Clients Think.
“They are a year ahead of anyone else when it comes to electrification…“
“You never get the B-team and they are never Yes Men.“
“School of Thought helped us build consensus across a diverse coalition, and has worked tirelessly to create positive change in California. School of Thought’s work is exceptional. Clients can expect a responsive, creative partner that goes the extra mile.“
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"You and your team should be very proud of the excellent work done. In my 30 years at this gig, I can honestly say your agency’s work is among the best I’ve ever seen."
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"I have truly enjoyed working with School of Thought on our ad campaigns. They have a never-ending supply of creative approaches to address complex topics that educate and inform our audience."
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"SOT is scrappy and nimble— you expect that from a small shop. What’s perhaps surprising is the caliber of their brand strategy and creative. Fortune 50 on down, these guys will deliver."
Let's do the best work of our careers together.
