Wine Disruptors

Making US wines an appealing choice to Millennials, people who live, breathe and drink a variety of brands, is perhaps the biggest change that the industry will experience. Finding meaningful ways for brands to stand out and connect with their audience will be a core ingredient for success.

CultureRachel NewellApril 1, 2013advertising, agency, Americans, audience, Bay Area, branding, business, California, company, consumers, content, coverage, creative, documentary, ForageSF, generation, growth, industry, local, love, marketing, Millennial, news, professional, San Francisco, scale, school of thought, small, social, strategy, tech, top best, unique, video, wine, young

Get Me 30 Rock!

There’s a lot of bad advertising out there. But I was blessed to be able to find my pick for the worst ad for all of 2011 right across the street from our offices. What good fortune!

Advertising, CultureTom GearyFebruary 19, 201230 Rock, advertising, agency, arts, Bay Area, best, board, business, channel, charity, comedy, coverage, documentary, evening, experience, film, funded, funny, good, growth, industry, local, marketing, news, note, professional, San Francisco, school of thought, sciences, series, show, skills, small, tech, Tina Fey, top, watch

The census should be this interesting (Hmmmm).

Trade shows are a fact of life. I can’t count the number I’ve attended. No matter the industry, it seems like a virtual certainty that booth traffic is never quite as high as anybody would like.

Oh, do we have thoughts