#MakeItBetter Goes Local

Culture, LeadershipAshley VillarrealMay 18, 2020Alameda, chalk, art, artists, community, video, fun, Covid19, coronavirus, crisis, team, neighborhood, good news, brave, strength, happiness, California, San Francisco, Bay Area, activities, outdoors, better, top, best, stay at home, social distancing, quarantine, nature, kids, family, leadership, culture, brands, happy, news, positivity, together, advertisementComment

Making Them Care in B2B

This past week, Tom Geary, Executive Creative Director and Founder of School of Thought, spoke in a podcast interview with Sweet Fish Media about building a better B2B marketing landscape.

Advertising, Culture, NewsAshley VillarrealMarch 27, 2019Sweet Fish Media, School, Thought, podcast, director, creative, Tom, Geary, week, speak, interview, B2B, marketing, landscape, advertising, company, small, business, Adobe, agency, Nike, brand, human, emotion, safe, idea, build, founder, different, unique, B2C, partner, client, San Francisco, Bay Area, believe, careComment

Too Small to Be Comfortable

Would you rather work with a team that’s willing to travel a few miles to put in some face time with you and your colleagues, or one you have trouble getting on the phone because they have too many projects going on simultaneously?

Advertising, Culture, Diversity, LeadershipAshley VillarrealJanuary 16, 2019hustle, entrepreneurship, business, company, help with business, agency, marketing, health marketing, awards for marketing, small, brand, branding, research, underdog, risk, bett, better, top, advice, AdAge, survival, happy, work, San Francisco, Bay agencyComment

The Nature of Risk

Culture, DiversityAshley VillarrealJanuary 16, 2019earthquake, natural, disaster, Milliman, risk, responsibility, structure, fire, flood, San Francisco, time, now, year, rain, weather, damage, home, worry, agency, video, production, Seattle, headquarters, people, hill, NYC, city, Bay Area, news, building, diversityComment

A weekend in Tahoe. It's a hard job, but somebody's got to do it.

As Agency of Record for North Lake Tahoe Visitor’s Bureau, our mission is to raise awareness of North Lake as the state’s top destination. The theme of our campaign: Escape to North Lake Tahoe.

Culture, AdvertisingTom GearyMarch 12, 2018ad, advertising, agency, awareness, best, bureau, business, campaign, communication, coverage, creative, destination, event, follower, friendly, growth, guide, hotel, Hyatt, insider, local, marketing, North Lake, photo, professional, promotion, record, Ritz, San Francisco, scale, scenic, ski, small, social, sponsor, Squaw, Tahoe, tech, ticket, top, tourism, travel, vertical, video, virtual, visitor, weekend

Check Yourself, Before You Tech Yourself

Like the frog slowly, unwittingly boiled, we are being transformed by technology—faster than we realize. And while this advance is filled with possibility, it’s important we remember that where it goes from here is up to us.

CultureNick ComneyJanuary 24, 2018advance, advertising, agency, best, brand, fast, growth, industry, marketing, offer, San Francisco, school of thought, skill, success, talent, tech, technology, time, top, video, viral

Superheros Who Code

One of our favorite clients is Pat Renzi. She’s a quiet juggernaut in insurance, a director at the consulting firm Milliman. We were interviewing her for a story when she mentioned this program in Seattle, The Ada Developers Academy, designed to help mid-career professionals get into coding.

Culture, DiversityTom GearyNovember 11, 2017academy, Ada, agency, best, change, coders, coding, diversity, engineer, hacking, industry, inspiration, job, LGBT, media, Milliman, photo, POC, program, resume, San Francisco, school of thought, staff, STEM, story, success, tech, top, video, womenComment

Oh, do we have thoughts