Advertising Against the Grain

Advertising, LeadershipAshley VillarrealFebruary 2, 2022advertising, success, financial, podcast, business opportunity, agency, marketing, Microsoft, Zoom, risks, VW, break rules, campaigns, McCannComment

What You Should Know About Marketing SaaS

Your Instincts Are Wrong: Leading Through the Crisis

Reading all the news and predictions—20% unemployment, millions dead, endless quarantine—how could one not think that now is the time to panic?

News, Leadership, FinancialTom GearyMarch 24, 2020business, consultant, email, profess, Clouseau, family, Pink Panther, coronavirus, panic, unemployment, China, Trump, politics, business advice, marketing, agency, failure, success, pandemic, crisis, communication, financial, financial crash, leadership, thought, thought leadershipComment

The Art of Listening

No matter which job sector you work in, you’ll benefit from adopting a knack for listening. If you deal with other humans, you will need to be able to build relationships with them—and relationships are built upon good communication.

Culture, Advertising, LeadershipAshley VillarrealFebruary 11, 2020listening, agency, creative, jobs, relationship, client, marketing, advertising, information, smart, change, media, politics, brand, science, ideas, content, Lit Hub, articleComment

Question the Givens

Eisman has become somewhat of a legend for betting against the US housing market before the mortgage crisis happened back in 2008. Our agency filmed a short video about him back in 2015 to hear more about how he came about his predictions—and why nobody was paying attention.

Advertising, News, FinancialAshley VillarrealAugust 29, 2019economy, crash, financial, New York, city, recession, politics, money, banks, bonds, funds, problems, country, society, Eisman, Steve Eisman, The Big Short, housing, crisis, housing market, mortgages, financial crash, analyst, research, facts, agency, video, prediction, news, income, culture, advertisingComment

Making Them Care in B2B

This past week, Tom Geary, Executive Creative Director and Founder of School of Thought, spoke in a podcast interview with Sweet Fish Media about building a better B2B marketing landscape.

Advertising, Culture, NewsAshley VillarrealMarch 27, 2019Sweet Fish Media, School, Thought, podcast, director, creative, Tom, Geary, week, speak, interview, B2B, marketing, landscape, advertising, company, small, business, Adobe, agency, Nike, brand, human, emotion, safe, idea, build, founder, different, unique, B2C, partner, client, San Francisco, Bay Area, believe, careComment

Too Small to Be Comfortable

Would you rather work with a team that’s willing to travel a few miles to put in some face time with you and your colleagues, or one you have trouble getting on the phone because they have too many projects going on simultaneously?

Advertising, Culture, Diversity, LeadershipAshley VillarrealJanuary 16, 2019hustle, entrepreneurship, business, company, help with business, agency, marketing, health marketing, awards for marketing, small, brand, branding, research, underdog, risk, bett, better, top, advice, AdAge, survival, happy, work, San Francisco, Bay agencyComment

Oh, do we have thoughts