Your Instincts Are Wrong: Leading Through the Crisis

Reading all the news and predictions—20% unemployment, millions dead, endless quarantine—how could one not think that now is the time to panic?

News, Leadership, FinancialTom GearyMarch 24, 2020business, consultant, email, profess, Clouseau, family, Pink Panther, coronavirus, panic, unemployment, China, Trump, politics, business advice, marketing, agency, failure, success, pandemic, crisis, communication, financial, financial crash, leadership, thought, thought leadershipComment

Question the Givens

Eisman has become somewhat of a legend for betting against the US housing market before the mortgage crisis happened back in 2008. Our agency filmed a short video about him back in 2015 to hear more about how he came about his predictions—and why nobody was paying attention.

Advertising, News, FinancialAshley VillarrealAugust 29, 2019economy, crash, financial, New York, city, recession, politics, money, banks, bonds, funds, problems, country, society, Eisman, Steve Eisman, The Big Short, housing, crisis, housing market, mortgages, financial crash, analyst, research, facts, agency, video, prediction, news, income, culture, advertisingComment

Berkeley Passes on Gas

Last Tuesday, Berkeley passed a ban on natural gas in new construction homes across the city. This makes Berkeley the first city in the nation to take this kind of measure against the implementation of gas lines and infrastructure in many new East Bay homes.

Making Them Care in B2B

This past week, Tom Geary, Executive Creative Director and Founder of School of Thought, spoke in a podcast interview with Sweet Fish Media about building a better B2B marketing landscape.

Advertising, Culture, NewsAshley VillarrealMarch 27, 2019Sweet Fish Media, School, Thought, podcast, director, creative, Tom, Geary, week, speak, interview, B2B, marketing, landscape, advertising, company, small, business, Adobe, agency, Nike, brand, human, emotion, safe, idea, build, founder, different, unique, B2C, partner, client, San Francisco, Bay Area, believe, careComment

Marketing the Unexpected

We were ecstatic when the Association of National Advertisers decided to feature our recent campaign for Montage Health, in Monterey, CA, as part of their article.

Culture, Advertising, NewsAshley VillarrealOctober 8, 2018ANA, marketer, idea, creativity, healthcare, best, top, association, honesty, marketing, advertising, video, production, film, reporter, news, writer, draft, pizza, DominosComment

Send in the Drones

We spent the afternoon at the College of San Mateo, grabbing some aerial shots of the campus for an upcoming campaign. We got some nice snaps of the grounds and also learned a few things about the college while we were there.

News, CultureAshley VillarrealSeptember 27, 2018drone, photography, professional, work, city, San Mateo, college, campus, university, school, thought, agency, video, film, production, outdoors, field, center, fly, pilot, camera, shot, aerial, good, best, top, Bay Comment

For a Stronger Brand, Find a "Black Hat"

As I sit here typing this, Mark Zuckerberg is mea-culping live on CNN about Facebook’s privacy breaches. In parallel, our good friends (forgive the sarcasm) in Russia are endorsing their candidates for the 2018 U.S. elections. Not to mention, the credit reporting agency Equifax has—well, the kimono isn’t just open, it’s gone.

Advertising, Culture, NewsTom GearyMarch 26, 2018advantage, agency, benefit, best, black, brand, business, campaign, company, content, critical, data, Experian, Facebook, failure, finance, hat, headline, impact, important, Mark Zuckerberg, marketing, media, mistake, perspective, Prudential, retirement, Schwab, smart, speech, startup, strategy, success, tech, technology, thinking, tomorrow, transform

Oh, do we have thoughts