School of Thought
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Oh, do we have thoughts

Posts tagged company
Making Them Care in B2B

This past week, Tom Geary, Executive Creative Director and Founder of School of Thought, spoke in a podcast interview with Sweet Fish Media about building a better B2B marketing landscape.

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Blend's Future of Lending

Blend is a herald of change in the Bay Area fintech startup scene. Blend has been a champion of progress in this new lending market, attempting to prioritize trustworthy, straightforward design for its users on one hand, while balancing industry regulations and compliance on the other.

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For a Stronger Brand, Find a "Black Hat"

As I sit here typing this, Mark Zuckerberg is mea-culping live on CNN about Facebook’s privacy breaches. In parallel, our good friends (forgive the sarcasm) in Russia are endorsing their candidates for the 2018 U.S. elections. Not to mention, the credit reporting agency Equifax has—well, the kimono isn’t just open, it’s gone.

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Verizon Gives the Super Bowl the Heisman

It’s no secret that each year, dozens of brands from all over the world descend upon the Super Bowl to air their latest and greatest commercial. While some take the high road during the evening to speak out on social issues, others forge a less flattering path by attacking their competition.

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Are Men On The Sidelines of Cultural Change?

The sold-out show gathered at The Village to hear the latest thinking on corporate culture and purpose. Most attendees worked for companies with fewer than 100 employees. Most were HR professionals.Great insights were shared. Brain cells were stretched. Connections made. But what was missing? Men.

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Wine Disruptors

Making US wines an appealing choice to Millennials, people who live, breathe and drink a variety of brands, is perhaps the biggest change that the industry will experience. Finding meaningful ways for brands to stand out and connect with their audience will be a core ingredient for success.

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The Measurement Myth: Humanizing Social Impact

In advertising, creativity is measured to “ensure” the right message hits the right audience. Many times this analysis paralysis is the quickest way to hinder creative expression and innovation.

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