School of Thought
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Oh, do we have thoughts

Posts tagged media
For a Stronger Brand, Find a "Black Hat"

As I sit here typing this, Mark Zuckerberg is mea-culping live on CNN about Facebook’s privacy breaches. In parallel, our good friends (forgive the sarcasm) in Russia are endorsing their candidates for the 2018 U.S. elections. Not to mention, the credit reporting agency Equifax has—well, the kimono isn’t just open, it’s gone.

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Superheros Who Code

One of our favorite clients is Pat Renzi. She’s a quiet juggernaut in insurance, a director at the consulting firm Milliman. We were interviewing her for a story when she mentioned this program in Seattle, The Ada Developers Academy, designed to help mid-career professionals get into coding.

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Coffee With a Purpose

San Franciscans love their coffee. We’re willing to wait in lines 20 people deep. We’ll wait 15 minutes for our (painfully slow) pour-over. We care about how our coffee beans are sourced, roasted and sold. We likely know our baristas by name, and paying $6 for a cup of joe is completely justifiable.

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The Measurement Myth: Humanizing Social Impact

In advertising, creativity is measured to “ensure” the right message hits the right audience. Many times this analysis paralysis is the quickest way to hinder creative expression and innovation.

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