School of Thought
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Oh, do we have thoughts

Posts tagged strategy
For a Stronger Brand, Find a "Black Hat"

As I sit here typing this, Mark Zuckerberg is mea-culping live on CNN about Facebook’s privacy breaches. In parallel, our good friends (forgive the sarcasm) in Russia are endorsing their candidates for the 2018 U.S. elections. Not to mention, the credit reporting agency Equifax has—well, the kimono isn’t just open, it’s gone.

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Wine Disruptors

Making US wines an appealing choice to Millennials, people who live, breathe and drink a variety of brands, is perhaps the biggest change that the industry will experience. Finding meaningful ways for brands to stand out and connect with their audience will be a core ingredient for success.

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