School of Thought
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Oh, do we have thoughts

Posts tagged social
Empowering Black Actuaries

At School of Thought, we feel a major part of any company is to offer up fresh perspectives that help their business stay progressive and effectual in our modern society. Bringing on staff with varied personal histories and atypical viewpoints will only further help to stay relevant and prosperous going forward.

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A weekend in Tahoe. It's a hard job, but somebody's got to do it.

As Agency of Record for North Lake Tahoe Visitor’s Bureau, our mission is to raise awareness of North Lake as the state’s top destination. The theme of our campaign: Escape to North Lake Tahoe.

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Coffee With a Purpose

San Franciscans love their coffee. We’re willing to wait in lines 20 people deep. We’ll wait 15 minutes for our (painfully slow) pour-over. We care about how our coffee beans are sourced, roasted and sold. We likely know our baristas by name, and paying $6 for a cup of joe is completely justifiable.

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Wine Disruptors

Making US wines an appealing choice to Millennials, people who live, breathe and drink a variety of brands, is perhaps the biggest change that the industry will experience. Finding meaningful ways for brands to stand out and connect with their audience will be a core ingredient for success.

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The Measurement Myth: Humanizing Social Impact

In advertising, creativity is measured to “ensure” the right message hits the right audience. Many times this analysis paralysis is the quickest way to hinder creative expression and innovation.

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