School of Thought
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Oh, do we have thoughts

Posts tagged research
Question the Givens

Eisman has become somewhat of a legend for betting against the US housing market before the mortgage crisis happened back in 2008. Our agency filmed a short video about him back in 2015 to hear more about how he came about his predictions—and why nobody was paying attention.

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The Measurement Myth: Humanizing Social Impact

In advertising, creativity is measured to “ensure” the right message hits the right audience. Many times this analysis paralysis is the quickest way to hinder creative expression and innovation.

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