We were ecstatic when the Association of National Advertisers decided to feature our recent campaign for Montage Health, in Monterey, CA, as part of their article.
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Blend is a herald of change in the Bay Area fintech startup scene. Blend has been a champion of progress in this new lending market, attempting to prioritize trustworthy, straightforward design for its users on one hand, while balancing industry regulations and compliance on the other.
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We spent the afternoon at the College of San Mateo, grabbing some aerial shots of the campus for an upcoming campaign. We got some nice snaps of the grounds and also learned a few things about the college while we were there.
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Once a upon a time, we created a fake holiday campaign to turn fruitcake back into America's most loved wintertime treat.
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Everyone wants a good agency. But there’s a larger question: who’s it good for?
Many of us have worked at some remarkably creative shops. The work product was rewarding, but life for the rank and file came at a high price. Every Friday, word would come down from on hight: you were expected this weekend. The account people ran scared. And divorce rates skyrocketed.
Elsewhere, account-driven shops are either focused on profitability or happy to let the client dictate the creative. This leads to a short-term win: while the client got to (literally) direct, the campaigns will almost certainly underperform, and then nobody’s happy.
The point is, nobody’s gotten it right, to date—profit has come at the expense of quality, or people have come at the expense of the clients or the agency’s leadership.
It’s like a dysfunctional circle of life.
On average, email takes up roughly 23 percent of an employees workday. For every email they receive, it takes them about 16 minutes to refocus after receiving an email. That's while already receiving an average of 304 weekly business emails.
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At School of Thought, we feel a major part of any company is to offer up fresh perspectives that help their business stay progressive and effectual in our modern society. Bringing on staff with varied personal histories and atypical viewpoints will only further help to stay relevant and prosperous going forward.
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