School of Thought

Bridge Bank

In just weeks we crafted a campaign that positioned the brand as “The Entrepreneur’s Bank”—and had VCs jumping from rival banks.

Bridge Bank was in a bind: In two weeks, they were about to open their first branch in Atlanta. Oh, and the brand’s look and feel needed a refresh. A tight deadline, but these bankers are terrific partners, and we rallied the troops to make it happen.

After that, we helped the bank launch their flagship branch in downtown San Francisco, an event so successful that at its conclusion we were awarded AOR status.

Bridge Bank is Exhibit A of the School of Thought philosophy: with real partnership, anything is possible.