Conversion rates doubled and the cost-per-acquisition dropped by more than a third. Even better, thousands of pets found new homes, in time for the holidays.
On December 2nd, eBay Classifieds came to us with an urgent ask: help them dramatically improve listings and sales—in time for the holidays.
Given Craigslist’s dominance in the space, we knew that this was going to be a heavy lift. Our solution was to highlight content that isn’t available on Craigslist: rescue animals.
In days, we launched a digital campaign that presented eBay Classifieds as the trusted place to post and adopt local pets.
Just another Christmas miracle here at School of Thought.