Driving more than 13,000 downloads in the first two months, we raised the Red Bulletin to its rightful place in the Red Bull universe.
On par with GQ and Wallpaper, the Red Bulletin magazine was struggling. Sure, they had amazing content and a powerhouse parent brand, but awareness of this digital publication was anemic.
Our first step was to streamline the registration process to create simpler, more engaging landing pages.. Once the site was improved, we shifted to awareness. Our unique Flipboard ads married the brand’s personality with the magazine’s one-of-a-kind content. Readers could download the app to dig in further.