Our campaigns brought new life to North Lake Tahoe, increasing hotel room sales by 30%.
Lake Tahoe gets taken for granted. We set out to change that, with arresting, distinctive campaigns for every season.
Our messaging during the winter months was: you nose-to-the-grindstone-types need balance, and this is the place to get it. Meanwhile, in summer, San Franciscans toughing out the infamous fog were told to ‘Get a Real Summer’.
Our work was loved by the clients. Lauded in the industry and by locals. City Hall? Perhaps not as much.