School of Thought
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North Lake Tahoe

Our campaigns brought new life to North Lake Tahoe, increasing hotel room sales by 30%.

Lake Tahoe gets taken for granted. We set out to change that, with arresting, distinctive campaigns for every season.

Our messaging during the winter months was: you nose-to-the-grindstone-types need balance, and this is the place to get it. Meanwhile, in summer, San Franciscans toughing out the infamous fog were told to ‘Get a Real Summer’.

Our work was loved by the clients. Lauded in the industry and by locals. City Hall? Perhaps not as much.

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Real Summer, Real Close

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Docks of Summer (North Lake Tahoe)

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